Jake Schaffer
Senior Manager, Brand F&B Development
Senior Manager, Brand F&B Development
Growing up in Los Angeles, Jake was exposed to a variety of cuisines which ignited an interest in food that has become a career. After graduating with a degree in Hospitality Administration from Cornell University, he spent time working in restaurant operations and development in Los Angeles, Las Vegas, and New York City. Currently based in Brooklyn, NY, Jake is excited to work at the intersection of hospitality and design at Hilton.
Favorite Restaurant/Food: Marcona Almonds
Senior Manager, Brand F&B
Aisling discovered her passion for F&B as a child obsessed with the workings of the three-sink behind the bar at her father’s micro-brewery in South Dakota. She pursued a degree in Hospitality Management from the Fritz Knoebel School of Hospitality Management at the University of Denver, where she developed a love for fine dining and lodging. Upon graduating, she accumulated over 10 years of operational experience, leading acclaimed, high-volume restaurants in both Washington D.C. and New York. She eagerly anticipates returning to DC for the Le Diplomate breadbasket, which sustained her through the early parts of her career.
Favorite Restaurant/Food: Steak Sandwich at Pastis NY
Senior Director Brand F&B Strategy
Hannah loves creative and strategic challenges and with over 25 years in hospitality she has driven the development of many of the industry’s leading concepts. At Hakkasan, ETM Group, Selfridges and Caprice Holdings she has created and grown high quality, complex F&B businesses and collaborated effectively with a variety of global stakeholders. Hannah thrives in a dynamic and social environment and enjoys sharing her passion for F&B with those around her.
Favorite Restaurant: The Test Kitchen, Cape Town
Favorite Food: Tataki
Senior Director Brand F&B Creative
Fayaz has led the creative F&B concepting and programming for Hilton’s hotels and resorts in EMEA for over five years, having previously worked for d.ream project managing and opening world-class restaurant brand Nusr-Et, and conceptualizing and opening Ruya, Esquire Middle East’s best restaurant in 2018. He is passionate about bringing creativity and technology into his work.
Favorite Restaurant: 11 Woodfire, Dubai
Favorite Food: Beef Rendang and Curry
Creative Brand F&B
Hanine is an experienced hospitality concept creator and project manager, developing ideas and dreams into successful and loved venues across different global markets. Over the last 10 years she has worked as a consultant for major hotel groups and top restaurant groups.
Favorite Restaurant: La Maison du Caviar
Favorite Food: Fresh, warm Saj bread with Lebanese Labne, zaatar, green olives and fresh garden vegetables (tomatoes, wild cucumbers, and mint)
Creative Specialist Brand F&B
Helen is an experienced creative, having worked with a diverse range of clients such as Boots, Pearson, Bupa, London Underground, the Post Office and Center Parcs. She brings knowledge of branding and design development and a deep understanding of process with a passion for design that looks great and works well.
Favorite Restaurant: Kushi-Ya, Nottingham
Favorite Food: Ramen
Brand Development Specialist Brand F&B
Anna is a brand consultant working on special projects within the EMEA Brand Food & Beverage Team. Her experience stems from design and branding, having a Bachelor’s in Graphic Design and a Master’s in Design Management. Anna has worked across both corporate and agency side, starting out in Design Management at a top agency in London, moving on to work with numerous agencies across the Midlands as well as 6 years in HSBC’s Marketing Department. Anna now has over 10 years experience of working with Hilton.
Favorite Restaurant: Konoba Knez Country House, Dubrovnik
Favorite Food: Salmon pasta or Guinness cake from The Copper Kettle, St. Just
Senior Brand Creative
Mica is a Senior Brand Creative and Art Director with 14 years’ experience working for global brands within luxury, lifestyle, hospitality, and retail. She began her career as a Graphic Designer in Barcelona before going on to take a Master’s Degree in Branding & Identity at London College of Communication.
Since then, she has been working in brand agencies and studios in London and for the past 7 years her focus has been working on hospitality and lifestyle projects. Her approach is holistic, and it involves developing brand creative concepts through product, interiors, and graphic collateral. As Senior Brand Creative she worked on branding projects from concept strategy to design and experiences with clients such as W Hotels, Loacker, Gail’s Bakery, St Regis, Autograph Collection and Tribute Portfolio.
Favorite Restaurant: Sketch, London / Bar El Tomas de Sarria, Barcelona
Favorite Food: Steak Tartar / ‘Huevos estrellados’
Senior Manager, Brand F&B Development
Growing up in Los Angeles, Jake was exposed to a variety of cuisines which ignited an interest in food that has become a career. After graduating with a degree in Hospitality Administration from Cornell University, he spent time working in restaurant operations and development in Los Angeles, Las Vegas, and New York City. Currently based in Brooklyn, NY, Jake is excited to work at the intersection of hospitality and design at Hilton.
Favorite Restaurant/Food: Marcona Almonds
Senior Manager, Brand F&B
Aisling discovered her passion for F&B as a child obsessed with the workings of the three-sink behind the bar at her father’s micro-brewery in South Dakota. She pursued a degree in Hospitality Management from the Fritz Knoebel School of Hospitality Management at the University of Denver, where she developed a love for fine dining and lodging. Upon graduating, she accumulated over 10 years of operational experience, leading acclaimed, high-volume restaurants in both Washington D.C. and New York. She eagerly anticipates returning to DC for the Le Diplomate breadbasket, which sustained her through the early parts of her career.
Favorite Restaurant/Food: Steak Sandwich at Pastis NY
Senior Director Brand F&B Strategy
Hannah loves creative and strategic challenges and with over 25 years in hospitality she has driven the development of many of the industry’s leading concepts. At Hakkasan, ETM Group, Selfridges and Caprice Holdings she has created and grown high quality, complex F&B businesses and collaborated effectively with a variety of global stakeholders. Hannah thrives in a dynamic and social environment and enjoys sharing her passion for F&B with those around her.
Favorite Restaurant: The Test Kitchen, Cape Town
Favorite Food: Tataki
Senior Director Brand F&B Creative
Fayaz has led the creative F&B concepting and programming for Hilton’s hotels and resorts in EMEA for over five years, having previously worked for d.ream project managing and opening world-class restaurant brand Nusr-Et, and conceptualizing and opening Ruya, Esquire Middle East’s best restaurant in 2018. He is passionate about bringing creativity and technology into his work.
Favorite Restaurant: 11 Woodfire, Dubai
Favorite Food: Beef Rendang and Curry
Creative Brand F&B
Hanine is an experienced hospitality concept creator and project manager, developing ideas and dreams into successful and loved venues across different global markets. Over the last 10 years she has worked as a consultant for major hotel groups and top restaurant groups.
Favorite Restaurant: La Maison du Caviar
Favorite Food: Fresh, warm Saj bread with Lebanese Labne, zaatar, green olives and fresh garden vegetables (tomatoes, wild cucumbers, and mint)
Creative Specialist Brand F&B
Helen is an experienced creative, having worked with a diverse range of clients such as Boots, Pearson, Bupa, London Underground, the Post Office and Center Parcs. She brings knowledge of branding and design development and a deep understanding of process with a passion for design that looks great and works well.
Favorite Restaurant: Kushi-Ya, Nottingham
Favorite Food: Ramen
Brand Development Specialist Brand F&B
Anna is a brand consultant working on special projects within the EMEA Brand Food & Beverage Team. Her experience stems from design and branding, having a Bachelor’s in Graphic Design and a Master’s in Design Management. Anna has worked across both corporate and agency side, starting out in Design Management at a top agency in London, moving on to work with numerous agencies across the Midlands as well as 6 years in HSBC’s Marketing Department. Anna now has over 10 years experience of working with Hilton.
Favorite Restaurant: Konoba Knez Country House, Dubrovnik
Favorite Food: Salmon pasta or Guinness cake from The Copper Kettle, St. Just
Senior Brand Creative
Mica is a Senior Brand Creative and Art Director with 14 years’ experience working for global brands within luxury, lifestyle, hospitality, and retail. She began her career as a Graphic Designer in Barcelona before going on to take a Master’s Degree in Branding & Identity at London College of Communication.
Since then, she has been working in brand agencies and studios in London and for the past 7 years her focus has been working on hospitality and lifestyle projects. Her approach is holistic, and it involves developing brand creative concepts through product, interiors, and graphic collateral. As Senior Brand Creative she worked on branding projects from concept strategy to design and experiences with clients such as W Hotels, Loacker, Gail’s Bakery, St Regis, Autograph Collection and Tribute Portfolio.
Favorite Restaurant: Sketch, London / Bar El Tomas de Sarria, Barcelona
Favorite Food: Steak Tartar / ‘Huevos estrellados’
Global Headquarters
7930 Jones Branch Drive, McLean, Virginia 22102, USA
Regional Headquarters EMEA
Maple Court, Central Park, Reeds Crescent, Watford, WD24 4QQ, UK
Corporate Office
Building 1, Level 4, Innovation Hub, Dubai Internet City, P.O. Box 500200, Dubai, UAE
StiR Creative Collective by Hilton ⓒ 2024 All rights reserved

